Platform & Tools8 min readUTM Parameters: The Complete Guide for 2026 (with Examples)UTM parameters are tags you add to a URL to tell your analytics tool exactly where a visitor came from. This complete guide explains all five parameters, when to use each, real examples by channel, and how to keep your data clean.Mithra MiriyamJuly 2, 2026
Platform & Tools6 min readUTM Naming Conventions: A Simple Framework That Keeps Your Data CleanMessy UTM data almost always comes from inconsistent naming, not from tracking too little. This is a simple, team-proof framework for naming UTM parameters so your campaign reports stay clean as you scale.Mithra MiriyamJuly 2, 2026