Calculate WhatsApp message costs by country and category. Estimate your monthly spend for marketing, utility, authentication, and service messages.
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Promotions, offers, and re-engagement messages
Estimated Monthly Cost
$99.00
10,000 marketing messages in India
Cost per Message
$0.0099
per marketing message
All Categories for India
Marketing
$0.0099 / msg
$99.00
/month
Utility
$0.0042 / msg
$42.00
/month
Authentication
$0.0014 / msg
$14.00
/month
Service
$0.0000 / msg
$0.00
/month
Prices are approximate and based on publicly available Meta Business Platform rates as of March 2026, charged per message. Service messages — your replies inside the 24-hour window after a customer writes in — are free from Meta. These are Meta rates only: your WhatsApp Business Solution Provider (BSP) normally adds its own per-message platform fee, and volume agreements may apply. Source: Meta Business Platform.
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WhatsApp bills per message. Category determines the rate — here is how the four types compare.
Marketing Messages
Promotional messages like offers, product launches, and cart abandonment follow-ups. Highest per-message cost.
Utility & Authentication
Order confirmations, shipping updates, OTPs, and login codes. Lower cost than marketing messages.
Service Messages
Customer-initiated support messages. Free from Meta — your replies inside the 24-hour window cost nothing, with no monthly cap.
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