Calculate WhatsApp conversation costs by country and category. Estimate your monthly spend for marketing, utility, authentication, and service messages.
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Promotions, offers, and re-engagement messages
Estimated Monthly Cost
$99.00
10,000 marketing conversations in India
Cost per Conversation
$0.0099
per marketing conversation
All Categories for India
Marketing
$0.0099 / conv
$99.00
/month
Utility
$0.0042 / conv
$42.00
/month
Authentication
$0.0014 / conv
$14.00
/month
Service
$0.0040 / conv
$40.00
/month
Prices are approximate and based on publicly available Meta Business Platform rates as of March 2026. Actual rates may vary based on your WhatsApp Business Solution Provider (BSP) and volume agreements. Service conversations may include free tiers. Source: Meta Business Platform.
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WhatsApp bills per 24-hour conversation window. Category determines the rate — here is how the four types compare.
Marketing Conversations
Promotional messages like offers, product launches, and cart abandonment follow-ups. Highest per-message cost.
Utility & Authentication
Order confirmations, shipping updates, OTPs, and login codes. Lower cost than marketing messages.
Service Conversations
Customer-initiated support messages. Often includes a free tier of 1,000 conversations/month per number.
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