AI & Automation10 min readE-Commerce Analytics via AI: Ask ChatGPT About Your StoreE-commerce teams can now ask ChatGPT plain-English questions about their store data through Skode CRM AI connectors. Here are 15 queries every store owner should try and how to turn answers into action.Mithra MiriyamApril 9, 2026
Platform & Tools8 min readUTM Parameters: The Complete Guide for 2026 (with Examples)UTM parameters are tags you add to a URL to tell your analytics tool exactly where a visitor came from. This complete guide explains all five parameters, when to use each, real examples by channel, and how to keep your data clean.Mithra MiriyamJuly 2, 2026
Platform & Tools6 min readUTM Naming Conventions: A Simple Framework That Keeps Your Data CleanMessy UTM data almost always comes from inconsistent naming, not from tracking too little. This is a simple, team-proof framework for naming UTM parameters so your campaign reports stay clean as you scale.Mithra MiriyamJuly 2, 2026