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scienceA/B Testing

A/B Test Your Forms, Not Just Your Landing Pages

Your form is where conversions are won or lost — so stop guessing at it. Run variants of any form, split your traffic, and let the data tell you which version converts best.

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How A/B testing works in Skode Forms

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1

Create a variant

Duplicate your form and change anything — questions, copy, order, layout, or theme.

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2

Split your traffic

Set the traffic share for each variant (50/50, 70/30, or any split) and publish.

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3

Measure conversions

Skode Forms tracks views and conversions per variant, with lift and confidence between them.

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4

Promote the winner

Make the best-performing variant your live form in one click — with version history for rollback.

Everything you need to test with confidence

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Weighted traffic splits

Control exactly what share of visitors sees each variant.

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Sticky assignment

Returning visitors always see the same variant — clean, reliable tests.

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Per-variant conversion tracking

Views, conversions, and conversion rate tracked separately for every variant.

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Confidence & lift

See the statistical confidence and lift between variants before you call a winner.

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Version history

Every promotion is snapshotted — roll back to any previous version instantly.

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Test anything

Headlines, field order, number of steps, themes, button copy — test it all.

A/B testing FAQ

What is A/B testing for forms?

A/B testing means running two or more versions of a form at the same time and splitting your traffic between them. Skode Forms tracks conversions for each version so you can see which one performs best — instead of guessing.

How many variants can I test?

You can run two or more variants of a form at once, each with its own questions, copy, layout, or theme.

Will returning visitors see the same version?

Yes. Variant assignment is sticky — once a visitor is shown a version of the form, they always see the same one, so your test stays clean.

How do I know which variant won?

Skode Forms tracks views and conversions per variant and calculates the lift and statistical confidence between them, so you can see which version is genuinely performing better.

What happens when I promote a winner?

The winning variant becomes your live form in one click. The previous version is saved to version history, so you can roll back at any time.

Start testing your forms today

Free to start, no credit card required.