# Send CRM conversions to Facebook (Meta Conversions API)

> To send CRM conversions to Facebook from Skode CRM: open Settings → Integrations → Meta Conversions API, copy your Pixel ID from Events Manager → Datasets (the number labelled ID under your dataset), generate an access token from that dataset’s Settings tab under “Set up direct integration”, paste both into Skode and click Connect. Then switch on the stages Facebook should learn from — Lead created, Lead qualified, Deal won, or a stage of your own — and, for each, choose which profile it counts people from and add conditions. Each stage sends once per person when they enter it; Deal won sends the deal amount.

Product: Skode CRM · Topic: integrations · Draft — steps not yet re-verified in the live product

Facebook only knows when someone fills in a form. Tell it which of those people actually became customers and it stops optimising for form-fills and starts finding you more people who buy. Skode CRM sends that back for you — from the stages you choose, for the profiles you choose. About six minutes, and you’ll need the Facebook account that runs your ads.

## Step 1: Open Meta Conversions API in Skode

Go to **Settings -> Integrations**, find the **Meta Conversions API** card and click **Connect**. You need the **Manage integrations** permission.
Open it directly: https://crm.skode.ai/settings/integrations

## Step 2: Open Facebook’s Events Manager

Click **Open Events Manager** in the panel (or go to **business.facebook.com/events_manager**). Sign in with the Facebook account that runs your ads. In the left menu, open **Datasets** — that is Facebook’s name for your Pixel now; older accounts still say **Data Sources**.

## Step 3: Copy your Pixel ID

The number labelled **ID** under your dataset’s name is your Pixel ID — 15 or 16 digits. Copy it and paste it into the **Pixel ID** box in Skode. It is not your ad account number (that one starts with **act_**).

## Step 4: Generate an access token

Click your dataset, open its **Settings** tab and scroll to **Set up direct integration**. Leave the “Dataset Quality API” choice as it is and click **Generate access token**. If a “Select datasets” dialog appears, keep your dataset selected and confirm.

## Step 5: Copy the token

Facebook shows the code once, in a grey box: “Copy and save this token somewhere safe.” Select all of it — it starts with **EAA** and runs to about 200 characters — and copy it. You won’t need to save it anywhere yourself; Skode keeps it encrypted.

## Step 6: Paste the token and connect

Paste the code into the **Access code** box in Skode and click **Connect**. Skode checks it with Facebook before saving and shows you the Pixel it connected to. The code is encrypted and never shown again — if you ever need to, use **Replace access code**.

## Step 7: Choose what CRM sends

Switch on the stages Facebook should learn from — **Lead created**, **Lead qualified**, **Deal won** (sent with the deal amount) — and name each one the way your team does. Each stage sends once per person, when they enter it. The count on the right is how many would have been sent in the last 30 days.

## Step 8: Say which people a stage counts

Under **Counts people from**, pick a profile — every stage can count from a different one. Click **Narrow it** (or **Conditions**) to add conditions, using the same filter builder your profiles use: Status equals Qualified, City equals Chennai, and so on. The dialog tells you how many people match right now.

## Step 9: Add a stage of your own

Click **+ Add a stage of your own** for a moment that matters to your business — a site visit booked, a quote accepted. Say what happens, which profile it counts people from, any conditions, and the name Facebook should see. **Deal won** can’t be narrowed: it also feeds your revenue reports.

## Related guides
- Import profiles from a spreadsheet: https://skode.ai/help/crm/profiles/import-profiles-from-a-spreadsheet/
- Assign profiles to your team: https://skode.ai/help/crm/profiles/assign-profiles-to-your-team/

Source: https://skode.ai/help/crm/integrations/send-crm-conversions-to-facebook/